Thank you for being here!
Thank you for being here!
Quebec, September 2026
Dear parents,
We are Guillaume and Sarah. We live in Quebec, with a young kid. If you have kids, you know the hour around 7:45 on a Tuesday when the day is done, everyone is tired, and the one book that would have helped tonight is the one nobody wrote.
The idea for Lunelo did not come from a business plan, but from a science fiction novel one of us read years ago, about a girl who is given a book that knows her, writes for her, and grows with her. We talked about that book for weeks. The rest of this page explains what we took from it and what we deliberately left out.
Guillaume has spent his career at leading technology companies, and he built the unique engine behind Lunelo. Before a leading AI model writes a word, a table he built by hand, from the most up-to-date evidence-based research on child development decides what a child of that age needs from tonight's story. Every story is checked for safety, then checked again to confirm it did what it promised. Every picture is checked. Sarah reads them with our kid every night and is the reason most of the early stories got shorter, funnier and less preachy.
With care, from our house to yours,
Guillaume and Sarah
Why we built this
The book that grows with the child
In Neal Stephenson's The Diamond Age, a young girl is given an illustrated book that looks at first like a simple primer but turns out to be far more than that: a reading companion that knows her, adapts to her, and stays with her for years.
The book adapts completely to her. Through stories tuned to her life, it teaches her first to read, then to think, to reason, and eventually to face the hardest questions, like courage, loyalty, and what actually matters. She comes back to it night after night, for years, and as she grows, the book grows with her.
It is a science fiction idea that is more than thirty years old, and for all those years it remained exactly that: an idea. What changed recently is that, for the first time, the technology exists to write a different story for every child, every night, without it costing a fortune or taking weeks. Something resembling Stephenson's book is becoming possible, and we wanted to build it here, for our kids, in our language.
None of this is new
What Stephenson's book does, an attentive adult has always done: they read with a child, every night, for years, adjusting without even thinking about it. They slow down when a word is new, they go back to the page that got a laugh, they pick the dinosaur book during the week the child talks about nothing else. That relationship between an adult and a child around a story is the best learning tool ever invented, and no technology comes close to it.
The research here is solid and it is old. We have known for decades that shared reading grows children's vocabulary, and that dialogic reading, which means asking small questions during the story and letting the child finish the refrain, is the best documented method for building language before school. We also know that a child who recognizes themselves in a character retains more of what that character goes through, and that a consistent bedtime routine improves sleep, with an effect that grows with regularity.
None of that requires technology; it requires three things: an adult, time, and the right story at the right moment. You already have the first two. It is on the third one that the reality of parenting hits, and that is exactly where Lunelo fits.
7:45pm
Your four-year-old has been afraid of the dark for two weeks and you do not know how to talk about it. Your son starts daycare Monday and he has never spent a full day away from you. The new baby arrives in March and the older one can already feel something changing. Grandpa is in the hospital and the questions have started.
For each of those nights, somewhere, there is a perfect book, written by someone who thought about exactly that situation. The problem is that it is not on your shelf, the library closed hours ago, and it is 7:45pm on a Tuesday. What you have left is the same book as last night, or a screen you would rather have avoided.
That is the only problem Lunelo is trying to solve. Not replacing the library, not replacing your classics, not adding a screen to the bedtime routine: simply making sure the right story exists, tonight, for the child in your arms, with whatever they are living through this week.
What the AI does, and what it does not
The AI writes the story. It does not tell it to your child.
This was the first decision we made when building Lunelo, and it goes at the top of the page because it defines everything else: the AI is used to write the story, and that is where it stops. It never comes into contact with your child.
In concrete terms, that means your child never has a conversation with a machine. There is no virtual companion talking to them, no assistant asking them questions, no character answering what they say. There is a story, written for them, and there is you reading it to them. The AI stays backstage, never in the room.
The voice reading the story stays yours, or their grandmother's, or a narration you choose to play on the nights you have no voice left. Even then, the adult stays in the room, because that is where the learning happens, and that is where it belongs.
This is not a technical limitation we plan to lift in two years once the technology improves; it is the product. We believe the right use of AI for children is to prepare the material, not to stand between the child and the adult.
A story written for your child, not for children their age
A name swapped into a generic plot is not a personalized story; it is a mail merge. Your child figures that out in two pages, and so do you.
A Lunelo story starts from your child as they actually are: their name, their age, their current interests, their hair and skin so they recognize themselves in the illustrations, and the context you choose to give us, like the daycare that is starting or the fear of the dark. The story has a real narrative arc, with a goal, an obstacle, attempts that fail, and a resolution the hero finds on their own, because that is how a child makes what a story shows their own.
And it absolutely respects what you wrote in the topics to avoid. If dogs are frightening in your house, there is no dog, ever, no matter how well one would fit the theme. You keep control of what enters your child's imagination.
What happened at bedtime decides what comes next
After each story, one tap: it settled them, they asked for it again, or it was hard. Plus a thumbs up or down if you feel like it. That is the whole feedback system, on purpose. There is no quiz, no score, no dashboard, because a bedtime story is not a test.
Those taps do real work. « Asked for it again » is the strongest signal a child gives, so it counts more than a thumbs up. « Hard » pushes that kind of story down for a while. The themes and goals suggested for tomorrow, and the story prepared for you each afternoon, come out of that ranking. Every rule in it is one we could say out loud to you, and none of it reads your private notes.
The story engine also keeps track of which skills recent stories worked on, so it does not work on the same thing two nights in a row. Growth here is not a level that goes up; it is a child who keeps meeting new situations at the right size for their age.
A three-year-old and an eight-year-old do not need the same book
Obvious once you say it out loud, yet still rare in personalized story products, which most often apply a single recipe across every age and just change the vocabulary. Lunelo writes according to four distinct sets of rules, drawn from child development research and from Quebec's official programs, because what helps a three-year-old fall asleep has nothing in common with what makes a nine-year-old think.
Ages 2 and 3
Three hundred to six hundred words, one location, one thread, because at that age attention follows one thing at a time. A refrain the child can anticipate, with a blank to fill in so they participate, and three to five target words repeated at least three times each, because children learn words by rereading the same story, not by reading ten different ones. An emotional vocabulary limited to six words, no monsters, no threatening darkness, no separation played for suspense. And every page or two, a small invitation to participate, written for you, not for the child: your questions are the ones doing the work.
Ages 4 and 5
The age of Quebec's preschool program, and the age of play. The golden rule: show, never explain. No story ends with an adult, a wise animal or a narrator stating the lesson, because a child retains what they watched the hero accomplish, not what they were told to remember. The final realization belongs to the hero, in their own words and gestures, and the hero never gets it right on the first try.
Ages 6 to 8
The start of elementary school, where the process counts as much as the result. Two or three short chapters, a real dilemma, a small twist. The hero tries several solutions, and the story shows their strategies, drafts and choices, because that is what Quebec's curriculum assesses. Math or science appear only when the plot truly needs them, never as a worksheet in disguise.
Ages 9 to 12
Real chapters, choices with real trade-offs, questions of identity, and permission not to resolve everything neatly. This is also the age when stories can explore societies of the past and learn to tell fact from fiction, two skills Quebec's elementary curriculum works on explicitly.
The tier changes on its own with the birthday you entered. Nothing to configure: the book grows with the child because the rules do. One thing never changes, at any age: the story ends calm, safe and resolved. No cliffhangers at bedtime, because the goal is to sleep afterwards.
Quebec preschool programme · PFEQ elementary
What the story works on, and how we know
Every story shows one plain line that tells you, in parent language, what the story works on: emotional vocabulary, perseverance, cooperation, depending on what you chose. And depending on the child's age, one or two competency tags drawn from Quebec's preschool program or the Quebec Education Program appear as well.
Here is how those tags are produced, because the detail changes everything and you are right to be suspicious of products that stick educational labels on anything. The AI does not choose them, and it does not write them. Before a single line of story is written, a table we built by hand determines, from the child's age and your intention, the specific skills the story must put on the page. Those skills become writing instructions the model has to follow, and the tags displayed are derived from those same instructions. Put differently: the model writes the sentences, but it never decides what it just taught.
And there is one thing we do not do, out of honesty. Between ages 2 and 3, no competency tag appears anywhere, because the preschool program begins at preschool. Claiming that a story for a two-year-old aligns with a program that does not cover that age would mean inventing a link that does not exist, and you could not trust us for the rest. Those stories still follow the principles of language development research, and you still get the plain line; just no tag.
We write “aligned with”, never “approved by”. The Ministère de l'Éducation has not evaluated Lunelo, does not endorse it, and is not associated with this product in any way.
Written in Quebec, not translated into it
Lunelo's French is the French spoken here, not an international French adjusted after the fact. The seasons are ours too: snowsuits in January, puddles and buds in April, the sugar shack in March, back to school at the end of August. Characters go to the park, to the cottage, to grand-maman's, and nobody has a goûter at five o'clock.
It is only a detail to someone who does not live here. A four-year-old hears immediately when a story is not set where they live, and that distance alone is enough to pull them out of it. For a child to recognize themselves in a hero, the world around the hero has to be theirs.
What we will never do
- Your child will never talk to an AI: no virtual companion, no chat, no character that answers, now or later.
- No story ends on a cliffhanger; the ending is calm, safe and resolved, every time, at every age.
- No educational claim we cannot trace: if we cannot show you where a competency tag came from, we do not display it.
- No retention mechanics built against you: no streaks to maintain, no points, no progress bars, because you do not need one more thing in your life that you are behind on.
- Your data stays yours: what you tell us about your child is used to write their stories, and that is all.
Where this goes
Today, Lunelo writes a story. What we are building is a world that continues from one night to the next: a fox your daughter named in October who is still there in March, friends who come back, places she recognizes, characters who remember her and grow up alongside her. For a child, that continuity turns a story into a place you go back to.
And after a year, something remains that you could not have kept any other way: the record of what she worked through, the words she kept asking for, the questions she asked at eight at night. The stories of a childhood usually disappear with the boxes of books we give away; here, they stay.
We are not building a tutor, and we are not replacing a parent, an educator or a teacher; we would not want to. We are trying to put in your hands, at 7:45pm, the exact story your child needs tonight, and then to keep it for you.
Why it works, and how we know
Before a single sentence is written, a table we built by hand picks, from your child's age and what you asked for, the two or three skills the story must put on stage. The AI writes the sentences. It never decides what the story teaches. After writing, a second check confirms the story really showed each skill; the one it skipped loses its tag.
Children learn words by rereading the same story
Not by reading ten different ones. That is why rereads are counted and celebrated, and why stories for the youngest repeat three to five target words at least three times.
Small questions during the story are dialogic reading
The best-documented technique for language before school. Every story ends with a question written for you, and for 2 to 3 year olds a small invitation to join in comes back every page or two.
Seeing yourself in the hero helps retention
A child who sees themselves in the character keeps more of what that character goes through. The hero is your child, drawn to look like them, in a story with a real goal, attempts that fail, and a solution they find themselves.
A steady evening routine improves sleep
And the effect grows with consistency. Every story, at every age, ends calm, safe and resolved. No cliffhangers at 8 p.m.
Lunelo draws on child-development research. It is not a clinical or therapeutic tool.
Safe by construction
What Lunelo does with your child, and what it never does
You are trusting a company with a few details about your child so an AI can write stories inside their world, about their passions, their friends and their week. Those details exist for one reason: so the story is theirs, in the shape child-development research recommends for their age. Here is exactly how it works, so you can decide knowingly.
Your child never meets the AI
No chatbot, no companion, no voice that answers your child. The AI writes the story backstage; a person reads it, or the narration plays. Your child never has an account and never sees a login screen.
Every story is checked before you see it
Every story passes a safety check written for your child's age before it is kept: nothing scary, violent or inappropriate. A story that fails is rewritten once, then refused. Every illustration is checked too, and the topics you listed to avoid never appear.
We only know what you type
A first name, an age, boy or girl, what lights them up, a few details so the pictures look like them, and the notes you choose to add. No photo, no last name, no school, no location. Lunelo never guesses anything about your child that you did not write.
One use, and one only
The first name, age, passions, friends and notes you wrote are used to write your child's stories, and nothing else. They go to the AI model that writes the story, and nowhere else. Never advertising, never sold, never used to train someone else's model, never to build a profile of your child.
Delete everything yourself, any time
Delete a child profile and their stories, pictures and audio go with it. Delete your account and everything goes. No email to write, no waiting period.
Quebec's Law 25
Lunelo is a Quebec company. You can ask any time to see, correct or erase what we hold, or withdraw your consent, and a named person answers. The policy is written in plain language and dated.
Questions, a story that missed, a word we got wrong: privacy@lu-nelo.com.